"The lineage of Primus makes it the original Belgium Pilsner. After 100 years of unchanged brewing it retains an authentic, uncompromised style. Haacht is the third largest Pilsener brewery in the Belgian market, behind Jupiler and Stella Artois. Haacht brewed the first ever Pilsner for their home in the 1920’s, thus predating Stella Artois. Creating something distinctly Belgian from this East European beer style help drive the resulting growth of Pilsner across Western Europe. Delicate hoppy aromas usher in a flavour that is initially slightly sweet with a touch of bitterness. There then follows a dry and thirst-quenching aftertaste. Brewed to the same Haacht Pilsner recipe for 100 years and at the traditional standard Belgium
strength of 5.2%."